Monday, June 21, 2010

Walk a Healthy 18

Blue Diamond® Growers and the LPGA announce a partnership renewal this month in support of Blue Diamond's Oven Roasted Almonds. The enhanced partnership will highlight the introduction of the ‘Walk a Healthy 18' campaign that will encourage fans to lead a healthy lifestyle with the LPGA and Blue Diamond® Almonds, the official healthy snack of the LPGA.

The Blue Diamond® Almonds Walk a Healthy 18 program encourages golf fans to lead a healthy lifestyle through their love of the game and their dedication to eating healthy and tasty foods such as almonds. Golf, unlike most other spectator sports, provides fans the unique opportunity to be outdoors and physically active while watching their favorite professional athletes compete. Walking 18 holes of a golf course is equivalent to walking 5 miles, creating a call to action to make exercise a part of a healthy lifestyle. This new campaign will be communicated to LPGA fans through multiple touchpoints including an onsite presence at tournaments and a viral campaign on Facebook, Twitter and

“Since we began our partnership in the spring of 2008, the Blue Diamond® team has worked hard to discover unique and effective ways to connect with our health-conscious fans,” said LPGA Commissioner Mike Whan. “We're thrilled to partner with a first class brand on this creative campaign, and we congratulate them on 100 years of innovation and leadership.”

“By combining great LPGA talent with the great taste of Blue Diamond Snack Nuts, we are able to effectively promote the brand,” said Maya Erwin Marketing Manager, Blue Diamond. “This partnership allows Blue Diamond to reach key audiences while demonstrating our leadership in healthy snacking.”

The new campaign debuts alongside the 100th anniversary celebration of Blue Diamond Growers. Since 1910, the Blue Diamond Growers (originally known as the California Almond Growers Exchange) have continued growing, processing and marketing a superior product and have become synonymous with quality almonds worldwide.

So, whether you like almonds, baby carrots or apples, be sure to keep your health snacks close the next time you hit the golf course.

- Jen

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